Kuwona mtima, mgwirizano ndi luso, ntchito yabwino ndiye mfundo zazikulu za kampani
Khazikitsani kutamandidwa kwakukulu kwa anthu komanso mbiri yabwino yamabizinesi, kumabweretsa zotsatira zabwino
Chikhulupiriro chabwino, khalidwe lapamwamba, zopindulitsa zonse
Chofunika kwambiri, luso lamakono, kuonetsetsa chitukuko chokhazikika
Mzimu wanzeru, mzimu wampikisano, mzimu wochita upainiya, mzimu umodzi, mzimu wademokalase, kukwaniritsa kupambana